If You Don’t Know, Now You Know… This is protein works.™
Rewind to 12th December 2012. Out of a freezing cold office (because we couldn’t afford heating back then!), our founders huddled round a couple of computer screens. This was the moment. After a year of working round the clock and a lifetime of tempering the thirst to create a world-class brand, we pressed LAUNCH. That was the moment protein works.™ website went live to the globe.
It’s not an overly fancy story, we know. There’re no garages worked out of, no office in the Bay Area to talk up. But fancy isn’t in our DNA, innovation is. With the idea to rock the very foundations of a sports nutrition industry that had become complacent, we set out to create an online sports nutrition brand that put pure quality & wow service before lowest possible price. With that vision and all it entails; we knew we’d be the underdogs from the very beginning. But you know what? We love that.
Fast forward almost 8 years and the journey from humble Cheshire beginnings, to over 1 million orders shipped globally may be in the bag, but our future is just beginning…
At our very core we believe in innovation in everything we touch. It’s engrained in our product range, in our people and in our proposition.
So of course, it follows naturally that we believe in an in-house approach to everything. We purposely put the talent and expertise that our business thrives on in the sole care of ourselves and our team. In short, we don’t ‘do’ agencies, and we categorically believe that if there’s a solution to be had – our team are the best ones to devise and deliver it. As such, TPW is an entrepreneurial place that values those people who want to make a dent, don’t want to be held back & don’t do politics. Our people are bored with ‘corporate’, are positively impatient & passionate self-learners. The culture is fast paced, supportive, and audacious.
The way our business is built and what we’re capable of, reflects that mindset.
At our Cheshire based HQ we handle the full business mix - a vast facility over two sites and over 75,000 square feet. On one site you’ll find everything from our Operations Department, including Finance & Customer Experience to Fulfilment and Warehousing, On the second site, you’ve got the engine room of Manufacturing, Product Development, Technology and Digital Marketing teams. Our award-winning Sales & Marketing Team handle the full Performance Marketing mix, Brand Management, Design, Customer Experience, Content Creation, SEO and CRO and Trading. Is it a squeeze? Sure. But only when it comes to knowledge base! We do this on purpose because we believe that our business is best when it collaborates and moves as one. It’s super charges personal and business growth.
This is your chance get on board! Bag yourself a newly created role ripe for growth, change and your personal stamp. You’ll be part of a wave of new talent coming into the brand to deliver the next fast growth phase of the business which sees Customer Experience as key to our success. Work with like-minded, passionate people, handle some exciting elements of the customer experience internationally and have a level of autonomy normal people would be scared of, whilst enjoying flexible working, in a market that is buzzing, in offices purposely located out of the jammed city centre, in the suburbs of the northern digital hub.
You and members of your team will be new to the role, giving you fantastic comradery from the off whilst being flanked by the CMO who’s over 12 years digital retail experience & 3 years’ experience at the brand and a passionate approach to customer experience and brand management – two core elements you’ll be driving. You’ll take the lead on implementing our new Customer Wow programme internationally, across our customer base, getting the opportunity to grow into a truly global role within this customer focused, marketing role.
A huge growth area for the business you’ll be walking into a channel where there is challenge. You’ll make the processes and implementation your own, driving ROI and innovation, knowing you have the support and coaching around you to be a success.
Put clearly, right now, we’re on a mission to discover talent who can come in to our team and deliver from day one. We’re looking to enhance our internal expertise and the speed of execution. These new VIPs will play a key and prominent role in delivering to plan.
In short, we’re offering seats on the rocket ship right now and are buzzing about our future journey with new talent adding fuel to the fire!
The Role: Head of Earned Media & Influencers
This is a newly formed role within the business and has been created for three primary reasons;
1. To launch a global influencer programme that delivers real commercial and awareness impact
2. To centralise the management of our earned media, PR, bloggers, forums etc to ignite growth
3. To innovate in social paid & organic with exceptional content, in order to amplify our brand & drive revenue growth
Reporting into the CMO, you’ll be solely responsible acquiring and retaining our customers in the UK and Europe through building out a strong, ground breaking Influencer network to supercharge our brand awareness and social media channels, ultimately growing our business through your creative and commercial management. You’ll deliver a strong commercial and sustainable team of influencers that generate a soild and growing base of new customers and revenue steam for the business. You’ll work with our Head of Brand to ensure we amplify influencer content to add value to our customer base and increase awareness.
Your commercial eye will look to hit your channel growth numbers as efficiently as possible for the business and your creative flair will look to do this as impactfully as possible for our customers as they experience our brand on the platforms they take to for personal connection and inspiration. As such you’ll be challenged to manage your commercials and the brand in all aspects of your role.
You’ll be part of a senior team with your colleagues driving our Brand, PPC, SEO, Affiliates and Partnership channels. As such you’ll be flanked by a Head of Trading & their team who will specialising in the management of our on-site performance and what we call the ‘Revenue Centre’ of the business.
You’ll be targeted to deliver real time, short term and long-term objectives. Through your management and ability to mine & interpret platform and analytics data quickly, you’ll look to improve on results month on month. You’ll look to consistently deliver authentic engagement, manage ROI & A:R and improve CPAs as core metrics. You’ll naturally challenge yourself to smash targets and demand more budget and tools as you pave the way for success in your channel.
Whilst you’ll be a number and target driven person and your understanding of brand management and focus on the customer will be a key driver in the way you manage our brand proposition with integrity and passionate focus on the customers perception and experience.
The Things You’ll Nail as Standard
1. Constant management & delivery of key performance targets in all owned channels
2. Influencer relationship management to ensure high acquisition and retention rates as well as activation rates
3. Roll out of agreed strategy across all earned media channels incl influencers, PR, bloggers.
4. Manage influencers on creative projects and amplify campaigns
5. Work with wider marketing and creative teams to develop campaign ideas
6. Building relationships with key contacts, including media partners and social influencers across sports nutrition, wellness, foodie, and fitness networks
7. Real time monitoring of channel performance, co-ordinating with trading teams to deliver to target
8. Management of your budget, optimising the mix to drive profitable growth.
9. Increasing marketing efficiency to enable reinvestment into growth channels
10. Identification of new areas of opportunity within the social, conducting trails and driving growth
11.Supporting the Revenue Centre Team (Trading) by working closely to ensure there’s cohesion between off site and on-site marketing and a gold standard journey for our customers
12. Ahead of the curve industry knowledge of your in order to capitalise on first to market growth and opportunity
13. Effective and relevant reporting your manager and CMO
14. Day to day management of the PR contacts and possible agency, including sample sending, campaign management
15. Roll out of marketing campaigns consistency and effectively across your channels
16. Ensure the brand is represented to the highest possible degree in all interactions, posts, engagements across all countries at all times
17.Out of hours management of your community recognising that social doesn’t switch off
You’re Naturally Like This…
1. Highly numerate and a lover of hitting targets
2. Growing strategic mindset and appreciation
3. Creative and lover of brands
4. Avid self-learner & teacher
5. Able to trade-off short & long-term targets and have a history of making the right calls
6. You have high standards for quality of delivery from yourself and from others
7. You are positively impatient
8. You are great at building positive, productive relationships.
9. You are great at extracting stories & crafting hypotheses & strategies from data
10. You have excellent interpersonal skills, and you are able to clearly communicate complex topics in simple terms, to a variety of audiences
11.You are a highly motivated self-starter with a flexible, can-do attitude
12.You are an uncommonly fast-learner
13. You place a high value on delivering business impact
Non-Negotiables
1. Clear and proven experience in influencer management, and KPIs that show they can deliver in this channel
2. Proven experience and an impressive track record of managing social media and influencer activity (including strategy, content planning and management, paid media and targeting, optimisation and publishing algorithms, building and engaging communities and social listening & reporting)
3. Creative, high energy, innovative, proactive and resourceful individual ready to take on a challenge
4. Proven track record of delivering to target
5. Experience working for an online and/or retail business
6. Highly experienced on all social platforms, Facebook Ad Manager, Analytics, Excel
